From the article . . .

All of a sudden, Yahoo and Google want to make it easy for you to opt out of their ad targeting on both their sites and across the Web. Yahoo announced a new one-click opt-out policy today, and Google made it possible to opt out of both Google and Doubleclick ad targeting with one click yesterday.

At least Yahoo was honest enough to come out and say that the new policy was a direct response to Congressional scrutiny over the intrusiveness of online advertising and behavioral targeting. Google’s announcement was buried in a blog post about Doubleclick cookies.

. . . if you don’t want those cookies, you can decline Yahoo’s here and Google’s here.

A gallery of what people have done resides here.

David H. Shepard (Optical Readers, Farrington B numeric font), J. Robert Cade (Gatorade), Herbert Saffir (The Hurricane Scale), George Rieveschl (beta-dimethylaminoethylbenzhydryl ether hydrochloride — a.k.a. Benadryl), Arthur Jones (Nautilus machines), Jack Odell (Matchbox Cars), Raymond Douglas (Color in the NY Times), George Kovacs (The ubiquitous halogen torchiere lamp), Martin J. Weber (The Posterization technique), Ed Yost (Modern Hot-Air Ballooning), Theodore Maiman (The Laser), John Billings (The Rhythm Method), Paul C. Lauterbur (The M.R.I.), John W. Backus (Fortran), Florence Z. Melton (Slippers), James Hillier (The Electron Microscope), Iwao Takamoto (“Scooby-Doo”), and Momofuku Ando (Instant Ramen). So it goes.

Source: NY Times.